ART DIRECTION | DIGITAL DESIGN
Valextra is a renowned Italian luxury brand based in Milan. The “One For The Road” social media campaign depicts five different characters enjoying a drink at the Milanese Bar Basso in a quick pit-stop before plunging back into the hectic of their daily routine. Waiting for their drinks at the bar counter, the characters' whims and idiosyncrasies come charmingly to the fore in a subtle self-ironic study on social mannerism and metropolitan behaviour. Referencing iconic movie opening credits, I created a visual identity for the campaign.